Search marketing consultancy service I specialise in search marketing, which in simple terms covers either search engine optimisation, pay per click management or a combination of the two.
I work with quite a number of clients at any one time and these range from a one-person business to a major ecommerce site selling thousands of pounds worth of products a month.
I've been involved with search marketing for nearly 10 years now and have witnessed many changes, some good some not so good. The biggest change is that search optimisation is nothing like as easy as it used to be. Also in that time I've witnessed a massive shift towards paid search.
Training workshops, seminar and free courses
As well as search marketing consultancy work I also run training seminars and workshops to help website owner's to learn how to optimise their websites themselves and develop their own pay per click campaigns.
Many of my clients want to learn more about search marketing to gain a better understanding and work toward managing some of it themselves. To help with this I'm developing a range of free online courses that anyone can work through. The first of these is: The Business Benefits of Pay Per Click Advertising, with more to follow.
Google Adwords campaign management
I manage dozens of client Adwords accounts at any one time and have been doing so for a number of years. In less than an hour you can open a Google Adwords account, create a campaign and Adgroups and have visitors on your website.
But it's unlikely to perform well for you. In that basic state it will be inefficient and costly to run. There is a staggering difference between a basic setup like this and one that is tuned and configured to your business and website needs.
Search engine optimisation
The difference in website visitor number between an optimised site that is well positioned on the search engines and one that is not, can be enormous.
A lot of factors will affect how well a site is positioned in the search engines. Most of these you can do something about. Generally I help my clients on an ongoing basis making changes inline with the search engines own guidance advice. Over time this can produce fantastic results.
If you want to speak about your website call me anytime on: 01985 846 046
"I found the SEO training very helpful. It was at a time when we were looking at changing the look of our website and didn't realise how important even the text on the home page was until I learnt about search engine optimisation.
Jackie Cole, Longleat.co.uk
