Search Marketing News and Comments Including Pay Per Click and SEO
Do We Need More Standards in Search Marketing?
You may have heard of the white-hat/black-hat debate; and the wide difference in levels and types of services provided by search marketing agencies, but does the industry need specific starndards to work to?
"Google Analytics & AdWords" - Email from Google
If you run an AdWords or Analytics account you may have recently had an email from Google mentioning that your AdWords account may not be properly linked with Analytics.
Many people think this may have been a spam email, but it is infact genuine. The main message is to ensure people linked account or the cost sources have not been enabled.
The ad format has been around for some time now and delivered through Google AdSense over the content network, but it looks like they will now start appearing in the search results as well.
The SEO Benefits of Publishing News on Your Website It's long been considered essential to keep website content fresh and up to date for users. But what about developing a specific section covering company news for your industry.
This blog post gives a bit of background information on the benefits of publishing news and also provides an outline of how to get started.
SEO Celebrities As if we haven't got enough celebrities in the world already it now seems that amazing numbers of people by becoming well know in the search marketing business is a way to become a celebrity of sorts.
This blog post talks about just that and analysis just why people are doing this as well as looking at more effective ways to network and become known.
"I found the SEO training very helpful. It was at a time when we were looking at changing the look of our website and didn't realise how important even the text on the home page was until I learnt about search engine optimisation.
Jackie Cole, Longleat.co.uk
