Reading it will enable you to get a better understanding of the Google services and products including: Local Business Centre, Google Maps, YouTube and a fairly detailed introduction to AdWords.
Original search marketing articles on a whole range of topics Original articles on topics such as what conversion rate should your website have, benefits of pay per click advertising or whether an eBay account is more profitable than an ecommerce website...
Current articles cover topics such as the benefits PPC advertising can offer your business, what conversion rate your website should have and how you can go about getting an search engine marketing strategy for your business.
Subjects covered include: a complete course on pay per click advertising, a guide from Google on using Google Analytics and a guide on making the best use of landing pages in your website.
"I found the SEO training very helpful. It was at a time when we were looking at changing the look of our website and didn't realise how important even the text on the home page was until I learnt about search engine optimisation.
Jackie Cole, Longleat.co.uk
