What Pay Per Click Advertising can do for Your Business
The recent new that Google’s advertising income in the UK has surpassed our second largest TV station, Channel 4, represent a significant milestone in the development of online advertising...

What conversion rate should my website have?
The conversion rate of most websites is generally very poor. Web site owners often only realise their sites are so bad when they look at improving the conversion and see what a difference it can make. But before we look at what your websites conversion rate should be, let us explore what it is and why it is so important...

More profitable an eBay account or ecommerce website?
There is no easier way to get started in online trading than setting up an eBay account. You can be up and running in a few hours and once you get into the way the system works, it’s quite quick and easy to get you products listed...

Google Stats Analytics - Awesome Power & It’s Free!
I happened by chance to install Google Analytics before the enormous demand forced Google to limit subscriptions.It’s been running now for about a week and I’ve got to say I’m impressed. You effectively get a high-end web stats analysis package that would normally cost a considerable amount of money...

Need a SEM Strategy? You Have Nothing to Lose but Your Web Business
Just over a year ago I was speaking at a seminar for small business website Owner’s and part of my presentation covered the subject of trying to make sense of the website server logs. I talked about how Google was dominating the referrals, how to make use of the keywords in the logs and the importance of links..

Pay Per Click: Is There Really A Secret Formula?
I’ve been helping clients manage pay per click campaigns for a few years now and the questions I’m most often asked is how to keep the cost under control while still getting sufficient clicks coming through...

Using Macromedia Contribute to manage an ecommerce website
Macromedia Contribute was launched a few years back as an off-the-shelf content management system that just about anyone that uses a web browser, would be able to master. I’ve recommended it to many clients and often use it myself, when I need to do a quick update on a site without having to fire up Dreamweaver...