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Website: www.taraschoice.co.uk
Time using Bronze Package: 7 months
Main Benefits: Website is now ranked on the
first page of search engines for main keywords.
Introduction
The website Taraschoice.co.uk has been up and running for
about 4 years. We started running the Bronze Package on the
site 7 months ago.
The website sells mostly health and beauty products as well
as specialist mother and baby items. When I started with the
site they were getting visitors to some of the pages but many
of the pages received little traffic.
Keyword
research
The first thing I did was some keyword research. This was
done using various tools, as well as information from the
web logs and conducting keyword searches.
From this I had a list of about 100 keywords and keyword
phrases. I then started optimising each of the main pages
starting with the home page using the keywords and main products
on the page.
Top position
A few days later Tara Fox who co-runs Taras Choice phoned
to say sales had jumped for their natural breast enhancing
products. I checked and Google had already indexed the site
and they had come from nowhere to position 4 for "breast
feeding equipment".
Continuing on
Over the next few months I continued to optimise the different
pages of the site depending on the products listed or the
nature of the page. Sales have continued to grow from all
product areas.
 Sometimes
I will come back to a page I may have optimised some weeks
earlier to check its position and re-optimise certain parts
of the page.
Cutting down on pay per click
As the natural listing improved for their main keywords we
could cut back on the pay per click for many of the products
as they were getting on the front page anyway so releasing
marketing budget for other things.
Return on investment
The ongoing optimisation of the Taras Choice website has been
of enormous benefit to the business. When I started with the
company gross sales were running at around £3k a month.
Over time these have gone up to £5k and now has levelled
out to £6k a month.
There have also been savings of around £200/month on
the PPC costs.
What the clients says:
Tara Fox of Taras Choice says:
"We are delighted with
the service David has given us with his Bronze Package.
When
David started with us seven months ago our business was going
through a very difficult time. Sales were going down if anything
and because we'd overspent on stock and a new warehouse we
needed more money coming in, not less.
The steady growth in sales
has really turned the business around. We can now look to
the future and plan improvements to Taras Choice and invest
in our other site.
I
would certainly recommend the Bronze Package to improve your
search engine position - David's help has made all the difference
to us".
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