What is search marketing?
A set of marketing methods used to increase the visibility of a website in search engines and focuses on opportunities available to businesses to market their products or services through these channels.
Why use an ongoing search marketing package?
It has been proven conclusively that an ongoing little and often approach is far more effective than doing this the work as a one-off job. This is because you can try out many small changes and apply those that work. Over time these changes make a big difference to the success of the website.
What are the benefits of using our package?
It's a proven package that achieves great results. Because we agree a plan of action before we start everybody know the what the aims are. You know how much it will cost, and what you should get out of it. You can also cancel at any time.
How does the fixed price package work?
First we look at how well your website is currently doing in respect of sales or enquiries. We then formalise a simple plan with you to improve the business generated by the site. Based on the plan we work on your site on a ongoing basis to improve the enquiries or sales.
What sort of things are done with the Search Marketing Package?
The work undertaken varies dependent on the agreed plan, the type of business and other factors. The most common types of work are:
Google Analytics configuration included
Ongoing optimisation the web pages using the best keywords
Installing sitemap files and configuring search engine accounts to ensure the site is viewed effectively
Maintenance of pay per click (PPC) accounts (creating, developing and improving PPC account may be costed as extra)
Looking at how the website can yield more sales or enquiries from the current visitors
Reporting on effectiveness and making relevant recommendations
So the price is fixed but what if I need more or less help
When we start with the package we outline what needs to be done and how much it will cost you every month. If things change or your needs changed, then this can be taken into account at any time.
So for instance if there is a one-off piece of work to do, such as develop further Google Adwords campaigns, we can charge this as a one-off extra, and still carry on with the fixed price search marketing package.
"I found the SEO training very helpful. It was at a time when we were looking at changing the look of our website and didn't realise how important even the text on the home page was until I learnt about search engine optimisation.
Jackie Cole, Longleat.co.uk
