Entering your information in Google Adwords Starter
To make things as simple as possible you enter nearly all the information needed on just one pages, starting off with your business information.

If you are a business and have entered your phone number and location on the previous page, there is a good chance that Google will find your details.

If they are correct that's fine, otherwise click the second button, "My business does not appear...", and they will collect the necessary information from you later.

Next you need to enter the location and language information.

You'll need to decided if you want business from all over the UK or just your local area.

Basically the wider area you choose the more clicks you will get, but will obviously spend more.

Then you need to choose a language. It is most likely to be English, but you can choose another language. Language choice can also be used for targeting. For instance in you want to target Chinese user in the UK, choose the Chinese language and the UK location and your ads will only appear when someone search who has their computer and keyboard set to the Chinese language.