If you’d been running a business website six or more years ago that you wanted to rank higher in Google, it would have made sense to have used a reasonably competent SEO firm or consultant to do the work for you.
And the chances are they would have achieved very good results (better than you could at the time, but likely achieved by using techniques designed to game the system) no matter where your site was currently ranked.
DIY SEO results can now be as good as using a professional
But since then things have changed, to the point where you CAN DO the SEO yourself and achieve as good or better results than using a professional.
Getting those good results yourself isn’t because SEO firms are doing a worse job than they used to, it’s just that Google have made it much harder for them to game the system the way they could five or six years ago.
Why has this happened? Why was it so easy before and so difficult now? And why has all this made it so much more effective for DIY SEO to work?
To get some answers to these questions we need to go back to early 2011. At the time the Google results page was awash with low quality listings delivered from automated bots, scraping content from numerous sites that pushed the legitimate and useful results way down the list. But all that was about to change.
The Google Panda update changed everything
In February of that year Google launched the first of the Panda updates, and almost overnight many of the dubious SEO techniques that had delivered so well for years simply didn’t work anymore.
Then just over a year later Google introduced Penguin. An update which was focused on better catching the results it considered to be spamming the listing by buying links from other sites and dubious link farms that artificially boosted their ranking. Again within a short time these techniques stopped working and many sites ended up delisted from the results altogether.
Fast forward to today and things are very different. The predominant ranking signal Google uses is your website page content and how valuable visitors find it, something you have complete control over.
Other strong ranking signals include the sorts of sites that link back to you, how active you are on social media and even how good your offline marketing is.
All of these thing are activities you can undertake yourself with very little skill needed and where specific skills are needed you can learn them very quickly via an online course or one of the many training courses around the country.
That’s why DIY SEO makes so much more sense these days than it used to. You can easily build it into your normal business activities. It costs a fraction of what an SEO firm would charge and it’s often far more effective anyway.
You can optimise your website yourself
Like to optimise your website yourself? Take a look at my Budget DIY SEO Package. It includes 50 keywords researched for you, twice monthly lessons and full support whenever you need it (and currently a 2 pages optimised by us offer).